The Science Behind Truvtus
part 2

A Proven Framework for Understanding What Motivates Us

Our app is built on the groundbreaking work of Professor Shalom H. Schwartz, whose Basic Human Values Theory is one of the most robust and respected frameworks for understanding human motivation. Validated in research across more than 80 countries, the theory identifies ten universal values that are recognized across cultures. It doesn’t just list them—it shows how they relate to one another.

Think of it like a color wheel for values. Some values, like colors, blend together harmoniously. Others sit on opposite sides, creating a natural and predictable tension. Understanding this “value wheel” is the key to unlocking deeper compatibility.

Feel like you missed the beginning? Explore the science behind Truvtus, Part 1: Find Where You Belong

Exploring the Ten Universal Values

Before we dive in, it’s helpful to clarify what “values” mean in this scientific context. When we hear the word, we often think of virtues like honesty or kindness. While those are incredibly important, this model looks a level deeper. It focuses on the ten fundamental motivations that drive our actions. A virtue like ‘kindness,’ for example, is a wonderful expression of the core value of Benevolence.

The real power of this model is in how these motivations are organized. They are arranged along two main conflicting axes:

  • The first axis contrasts Openness to Change with Conservation. This highlights the conflict between the drive for new experiences and independent thought (Stimulation, Self-Direction) versus the drive for safety, order, and preserving tradition (Security, Conformity, Tradition).
  • The second axis contrasts Self-Transcendence with Self-Enhancement. This captures the conflict between caring for the welfare of others (Universalism, Benevolence) versus pursuing personal success and influence (Power, Achievement).

Here are the ten foundational values that make up this framework:

Universalism
Understanding, appreciation, tolerance, and protection for the welfare of all people and for nature.
“I believe in treating all people equally and protecting the environment.”

Benevolence
Preserving and enhancing the welfare of people with whom you have frequent personal contact.
“Helping people close to me is a top priority.”

Conformity
Restraint of actions and impulses likely to upset or harm others and violate social norms.
“I follow the rules and try to meet others’ expectations.”

Tradition
Respect, commitment, and acceptance of the customs and ideas from one’s culture or religion.
“I honor traditional practices and customs.”

Security
Safety, harmony, and stability of society, relationships, and self.
“Feeling safe and secure is essential to me.”

Power
Social status and prestige, control or dominance over people and resources.
“I want people to know I am in charge.”

Achievement
Personal success through demonstrating competence according to social standards.
“Being successful and recognized for my achievements matters.”

Hedonism
Pleasure and sensuous gratification for oneself.
“Enjoying life’s pleasures is important to me.”

Stimulation
Excitement, novelty, and challenge in life.
“I am always looking for new and exciting experiences.”

Self-Direction
Independent thought and action—choosing, creating, and exploring.
“I like to make my own decisions about my life.”

From Scientific Theory to Your Social Life

And that is the scientific blueprint for human connection that powers Truvtus. By understanding your unique position on this ‘value wheel,’ our app can look past surface-level interests to identify the places and people that are truly in sync with your core motivations. It’s science with a simple, human goal: helping you feel understood, connected, and right at home in your community.

Now that you know the theory, it’s time to see it in action!

Click on the button below to become a Truvtus Partner – and get your free QR Code.

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Explore the Research

For those who love to learn and want to dive even deeper, we’re proud to share the foundational research that makes our app possible.

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