The Science Behind Truvtus
part 1
Find Where You Belong
Ever wondered why one café is buzzing with energy while another sits quiet? Or why you feel an instant sense of belonging with some people but not others? The answer is deeper than shared hobbies or similar tastes. It’s about a powerful, often invisible, alignment of core human values.
At Truvtus, we use proven science to make these hidden connections visible, helping you find the people and places where you’ll feel naturally at home.
Curious? Explore the science behind Truvtus, Part 2: A Proven Framework for Understanding What Motivates Us
How Truvtus Works for You
Our app turns this powerful theory into a practical tool. When you join Truvtus, you’ll answer 7 simple questions to create your personal values profile. This profile becomes your unique star on our values map.
Once your profile is set, the magic begins:
1. Find Your People (P-2-P Alignment)
Our algorithm compares your profile with others to identify people whose core motivations are in sync with yours. It’s not about finding someone who likes the same movies; it’s about discovering people with whom you share a deep, fundamental compatibility: your team at work, your tribe at the local cafe, or even your partner.
(For a fun take on this, watch our not-so-serious animation of what might happen if those famous construction workers had Truvtus. It’s a great one to share!
NOTE: Truvtus interface have changed over the past few months, with better color-coding and new powerful features!
2. Discover Your Places (P-2-O Alignment)
Every time a user clicks the red ‘Love Button” while inside a business—be it a café, a gallery, or a barbershop—their profile contributes to that location’s collective atmosphere. We then match you with places where the community of patrons reflects your own values, ensuring you find environments where you’ll feel you truly belong.
(Watch us give a famous masterpiece a happier ending! See what happens when Picasso’s “Absinthe Drinker” finds her perfect spot with Truvtus in this short, shareable video.)
Ready to Find Your Best Third Place?
You’ve seen how simple it is to put the science into practice. Here’s how you can get started.
For Patrons & Explorers
Your journey begins with a simple scan.
- Define Your Star:
Visit the Truvtus Q7 page and complete our one-minute questionnaire. This creates your unique profile—the foundation for finding your third place and your tribe. - Navigate the MAPP:
Open the Truvtus MAPP to locate cafés, galleries, and shops marked with bright red stars. These indicate third places where your values are in peak alignment. - Confirm Your Alignment:
Step inside your chosen venue, open the MAPP, and after a short dwell time, a red “Love” button will appear, confirming your arrival. - Pin Your Star:
Click “Love” to signal other like-minded people that this is a space where they will truly belong. - Lead the Way:
Don’t see your favorite spot on the MAPP? Be the first to “Love” it during your next visit. You’ll instantly ignite a new red star, creating a beacon for your community to follow.
For Business Owners
Patrons are already discovering and pinning their favorite third places on the MAPP. But to convert foot traffic into a steady flow of regulars, you need three-way alignment: your patrons, your floor team, and you.
Community starts at the top. Don’t wait for patrons to find you—start by “Loving” your own business on the MAPP. Then, encourage your staff to do the same. (After all, if they don’t love the business, why should your patrons?)
… and that is only the beginning. Truvtus has more in store for owners looking to scale their community and culture.
