The Science Behind Truvtus
part 1

Find Where You Belong
Ever wondered why one café is buzzing with energy while another sits quiet? Or why you feel an instant sense of belonging with some people but not others? The answer is deeper than shared hobbies or similar tastes. It’s about a powerful, often invisible, alignment of core human values.
At Truvtus, we use proven science to make these hidden connections visible, helping you find the people and places where you’ll feel naturally at home.
Curious? Explore the science behind Truvtus, Part 2: A Proven Framework for Understanding What Motivates Us
How Truvtus Works for You
Our app turns this powerful theory into a practical tool. When you join Truvtus, you’ll answer 7 simple questions to create your personal values profile. This profile becomes your unique star on our values map.
Once your profile is set, the magic begins:
1. Find Your People (P-2-P Alignment)

Our algorithm compares your profile with others to identify people whose core motivations are in sync with yours. It’s not about finding someone who likes the same movies; it’s about discovering people with whom you share a deep, fundamental compatibility.
(For a fun take on this, watch our not-so-serious animation of what might happen if those famous construction workers had Truvtus. It’s a great one to share!)
2. Discover Your Places (P-2-O Alignment)

Every time a user scans the Truvtus QR code at a business—be it a café, a gallery, or a barbershop—their profile contributes to that location’s collective atmosphere. We then match you with places where the community of patrons reflects your own values, ensuring you find environments where you’ll feel you truly belong.
(Watch us give a famous masterpiece a happier ending! See what happens when Picasso’s “Absinthe Drinker” finds her perfect spot with Truvtus in this short, shareable video.)
Ready to Find Your Best Third Place?
You’ve seen how simple it is to put the science into practice. Here’s how you can get started.
For Patrons & Explorers
Your journey begins with a simple scan.
- Look for the Truvtus QR code at a participating café, gallery, or local shop.
- Scan it with your phone. If you’re new, you’ll be guided through 7 quick questions to create your free values profile—it only takes a minute.
- Instantly see your personalized map, with local spots color-coded from green (highly aligned) to red (misaligned), guiding you to places where you’ll feel you truly belong.
Don’t see a code at your favorite spot? Ask them if they’re a Truvtus partner and encourage them to join!
For Business Owners
Want to attract patrons who genuinely connect with the atmosphere you’ve created?
Truvtus is a powerful tool to build your ideal community and turn first-time visitors into loyal regulars.
Click on the button below to become a Truvtus Partner – and get your free QR Code.


